Salvatore Collaro: between coral, pearls and diamonds

Nomen Omen, they say: and in fact the Collaro family, whose name preserves the anagram of its favorite material, coral, boasts more than 60 years of experience in the jewellery sector, combining tradition and innovation to create exclusive jewels. The undisputed protagonists of the brand’s creations are coral and pearls, carefully chosen and worked with love to transform them into something inimitable.

Salvatore Collaro has long been the Italian protagonist of the history of coral of the last 50 years: his life, in fact, has evolved along this road to merge completely, as if the fate of the family was already written in the name. The company, whose laboratories are located in Torre del Greco, from the beginning of the 60s has reached goals and dimensions that continue to expand today.

Hand in hand with the processing of coral, Salvatore has followed the continuous evolution of the pearl market with passion and attention: from the very prestigious Australians to the Chinese, from the Japanese to the Tahitian. This love for pearls led him to the Far East for long periods where, he chose pearls that currently constitute a fundamental commercial aspect of the company.

On the solid foundations of the brand's experience the new visions are founded in search of originality, resulting in a unique elegance, romance and absolute charm. As in the new collections, among rose gold rings, diamonds and drops in living coral, irresistible earrings and collier with coral and diamonds.