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Friday, 19 April 2024

Four Boutiques for Quatre by Boucheron

Four Boutiques for Quatre by Boucheron

The Quatre ring by Boucheron embodies an icon of elegance and sophistication in the jewelry world. Created in 2004, it continues to captivate jewelry enthusiasts with its distinctive design. To commemorate this milestone, the maison has embarked on a special retail project, aiming to provide an unforgettable experience for its admirers: four temporary boutiques launched around the world, each inspired by the colors of this celebrated creation. The first boutique opened in Paris, on rue des Francs Bourgeois in the Marais district, from February 27th to March 17th, 2024. Other temporary boutiques will follow in Seoul in June, Shanghai in July, and Tokyo in October.

These spaces narrate the identity and evolution of the Quatre collection, highlighting the symbolism of its historic codes drawn from the maison's archives. In these celebratory temporary shops, visitors are offered a true multisensory journey, starting from virtual interaction with the Quatre creations through digital technology and continuing with a manicure at an exclusive area designed in collaboration with Manucurist. The nail bar, open to everyone and free by appointment, offers the application of nail polish, nail stickers, and flash tattoos in the distinctive colors of Quatre. After the manicure, visitors will have the opportunity to try on the Quatre creations, both new models and iconic pieces from the collection. Additionally, to add a touch of excitement to the anniversary celebration, Boucheron has hidden a golden ticket in four nail art kits sold in the store. The prize? A Quatre ring for the four lucky winners!

Antonella Reina, Editor VO+

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